An academic project exploring the nature, versatility, and longevity of an iconic brand. The challenge was to analyze Chanel’s genealogy, core values, and brand promise to understand it’s cultural and emotional impact. The next step was to imagine a world where Chanel as a brand no longer existed in fashion, and to reintroduce it as a completely new product or service, one that still embodied it’s timeless elegance, innovation and exclusivity.